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SEE BETTER

OUR FRAME COLLECTION

LIVE BETTER

Below are just some of the lines we have to offer at Insight Eye Care. Feel free to drop in and get the full shopping experience. Feel free to ask one of our opticians to help you pair the best-suited frame shapes with shape of your lovely face!

OPTICAL NEAR ME - EYEWEAR GOES BEYOND GREAT VISION

  • Ray-Ban
  • Maui Jim (B&W)
  • Gucci
  • Tom Ford
  • Versace
  • Etnia Barcelona
  • Fysh
  • Oakley
  • Ogi
  • Costa
  • Lightec
  • Salvatore Ferragamo
  • Lafont
  • State
  • Morel
  • Seraphin
  • L.A. Eyeworks
  • OWP
  • Furla
  • 141
  • DiValdi
  • Lool
  • Kata

PATIENT REVIEWS

We recently visited Insight Eye Care & Aesthetics in Williamsville, NY, and we couldn't be more impressed with the level of care and professionalism we received from Dr. Lisa. From the moment we walked in, the staff was warm and welcoming, makin ...
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4 months ago
- Mahesh S.
I brought my 5 yr old son here and they were amazing! The office is super clean, inviting and friendly. The staff was awesome, very patient and kind! The appt ran very efficiently and we highly recommend!
5 months ago
- Amanda P.
Professional, knowledgeable and friendly staff, always a pleasurable experience.
7 months ago
- mike r.
Very efficient & personable
7 months ago
- Jill W.
Polite and courteous staff, short wait times, and state of the art facility make Insight the place to go for your optical needs.
8 months ago
- Bill D.
Excellent service and atmosphere. Very friendly with kids- explained everything well for them and parents.
8 months ago
- Susan C.
On time appointments, friendly and very attentive staff.
8 months ago
- Roy L.
What a wonderful experience from the moment I first called for an appointment. They were able to get me in immediately I was treated with such respect! The exam was thorough and so informative I highly recommend Insight Eye Care
7 months ago
- Ann K.
I love Insight opticians in East Aurora. They are very friendly, professional, and extremely helpful. They got back to me right away on the questions that I had, excellent follow up.
7 months ago
- Charlann S.
I had my first appointment with Dr. C. Golab at Insights Eye Care in East Aurora, N.Y. I feel that: the waiting room was very clean, airy and roomy; and, the staff was very friendly, helpful and professional. I enjoyed meeting Dr. Golab and apprecia ...
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8 months ago
- Kat L.
Recommended by a friend. Awesome experience. Staff provided fast, friendly, and professional service. Office was immaculate and clean.. Dr. Needham provided excellent care! Will be switching the rest of the family to Insight Eye Care ASAP!
8 months ago
- Chris D.
All personnel are wonderful . Dr Needham explains everything perfectly and very helpful!! I highly recommend this place.
8 months ago
- mary p.
Everyone very professional, efficient and friendly.
8 months ago
- Jan P.
The staff were terrific!! Dr Golab took her time with me and explained things.
9 months ago
- Michelle M.
Very caring answered answered all my questions. Was a good eye exam took there time.
2 years ago
- Donna M.
My experience was excellent from start to finish. Each member of the staff had a great personality and wonderful customer service! Thank you all for the great experience
2 years ago
- Malinda R.
Everything was great
2 years ago
- Ralph D.
First time visit. Excellent service and attention detail. I am having telling my family members to go here. Thank you to all the staff!
2 years ago
- Lisa B.
This is the best place to go if you want great service and excellent doctors.
2 years ago
- jamie p.
I love going to Insight Eye Care! Everyone is so nice and helpful! Dr. Genevese is so nice and knowledgeable. Jennifer always helps me adjust my glasses and she is so nice! Sandy is also great!
2 years ago
- Beverly P.
Very Prompt and Professional
2 years ago
- Dennis S.
These guys are great!
7 months ago
- Mark A.
This place is very nice, well located and convenient. The staff provides great service, are friendly, and on point. Dr Tony is so funny. He keeps you laughing the whole time and loves saying jokes. You leave there with a new look and a smile. Wonder ...
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8 months ago
- Jackie R.
Dr. Tony has been our eye care specialist for many years. Always personable but professional. He takes his time and does a thorough job. The staff at Insight are great! They all are knowledgeable and seem to really like their jobs, which is unheard ...
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8 months ago
- Cheryl B.
Dr. Tony and his crew are always very pleasant. We Love going there to get our eyes checked. Dr. Tony makes you feel very comfortable and he is very funny❤️
8 months ago
- Cheryl T.
I went there for the first time. Everything went very good. Did not have to wait long. Everyone was very nice right from the front desk to the doctor. They also have a nice selection of frames. Will continue to go there.
8 months ago
- Helen W.
Best of the best. Courteous, friendly and professional. Thank you.
8 months ago
- DeWayne C.
This was my first time going to Insight, and I must say I was very impressed. The staff was efficient, courteous and friendly. Dr. Glose was very informative, and explained everything she was doing, and was just outstanding! They also had a great se ...
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8 months ago
- Marie D.
5

I have to start by saying I never ever leave reviews, good or bad. That being said, I had to share my thoughts & experiences on Insight Eye Care. I started going to see Dr. Lisa Genovese a few years back. I have a genetic eye disease and with that comes severe dry eye. I was seeing a surgeon at the time and he said, I am not touching you until you see this doctor. Before that, I was seeing an eye doctor every 6 months and was always sent on my way being told to use more drops. My daily life was getting more difficult & it was getting harder to function. I called Dr. Genovese and explained my situation. Not only did she say come right into the office, but it was a Saturday morning! At that point in time I could barely hold my eyes open in any kind of light or outside air. My quality of life was suffering. Everything I did was difficult with my eyes tearing to the point that I couldn't hold them open. She took one look at me and said she wanted to put a medicated lens in my eyes to heal my corneas & that would make it tough to see for a couple days. I was apprehensive but, she not only was she the first doctor who wanted to try to help me but she took her time with me. She answered all my questions and she could not have been any more compassionate! She put me at total ease. When I went back a few days later and she took the lenses out, I could not believe the difference! My eyes hadn't felt that good in years. She has been working with me ever since! I have never met a doctor who cared so very much. She is always trying to learn and find new ways to help! She has been there for me ever since I walked into her office that very first day.

This is long but I'm not done! After she treated my eyes and managed to heal the corneas as much as possible she suggested I see her husband, Dr. Jason Maclaughlin. He specializes in specialty contact lenses. Well, they make a great team! Dr. Maclaughlin fitted me for sclera contact lenses that protect your eye from the outside elements and bathe your eyes in saline. What a game changer! He, like his wife, is always looking for ways to learn and find ways to help their patients. I have even received emails and phone calls when they find something that may work better for me. There are not too many doctors out there like that who care whole heartedly. Between Dr. Genovese treating my dry eyes and Dr. Maclaughlin maintaining them, they changed the quality of my life on a daily basis! Before I met them the simple everyday tasks that we take for granted were a struggle! Almost done. Not only are they exceptional doctors but they surround themselves with some of the best people out there! Their staff is incredibly amazing!! Everyone is extremely helpful and you can tell that they enjoy their jobs and that the doctors they work for lead by example! I cannot recommend Insight Eye Care enough.

- Marianne A.
Chic Eyeglasses in Williamsville, Lockport, East Aurora, & Niagara Falls

We know your favorite fashion accessory isn’t actually an accessory at all… it’s actually quite a necessity. For that reason, at our Williamsville, Lockport, East Aurora, & Niagara Falls opticals, we have an extensive selection of eyewear including the latest styles, functional options, and prices in sunglasses and prescription eyeglasses.

Family Wearing Superflex Designer Eyeglass Frames
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Family Wearing Superflex Designer Eyeglass Frames
Family Wearing Superflex Designer Eyeglass Frames