Give Your Family the Gift of Sight

How Much Do You Value Your Sight?

You only have one pair of eyes. Don't underestimate the importance of getting a routine eye exam, whether you need an updated prescription or not. Early detection and management of ocular diseases can prevent complications and serious vision loss down the line. Let the eye doctors at Insight Eye Care protect you and your family's eye health today.

Make an Appointment

Meet Optometric Team

Caring Optometrists In Williamsville, Lockport, East Aurora, & Niagara Falls, New York

By practicing good eye care habits and hygiene, you can prevent many vision problems from occurring. We offer top-notch care and guidance to ensure that our patients enjoy a high quality of life.

Confidence

Feel confident knowing your eyes are properly cared for by our Williamsville, Lockport, East Aurora, & Niagara Falls optometrists, with yearly routine eye exams, professional advice, and top-of-the-line equipment.

Dedicated Staff

Our eye care professionals genuinely care about your health and are dedicated to providing exceptional personal service to everyone who walks through our door. Give yourself the gift of clear vision today.

Eye Health

We provide quality eye care to everyone - from babies to seniors. Whether you're in need of an eye exam, corrective lenses, diagnosis or effective long-term treatment, our Williamsville, Lockport, East Aurora, & Niagara Falls eye doctors can help.

Specialty Contact Lenses

At Insight Eye Care & Aesthetics, we pride ourselves on offering the latest advancements in specialty contact lenses to ensure that our patients receive the best care possible. Led by our specialty contact lens expert, Dr. Jason MacLaughlin, our team is dedicated to improving your vision and overall eye health with personalized solutions tailored to your needs. Dr. MacLaughlin utilizes the latest in scientific advancements and technology to provide you with the highest level of care.

Excellent Vision In 3-Easy Steps At Insight Eye Care

First Step:

Book an Appointment.

You can do so online or call our Williamsville office at 716-631-3860, Lockport at 716-433-1844, East Aurora 716-655-3225, or Niagra Falls at 716-298-8182 today!

Make an Appointment

Second Step:

Get Your Comprehensive Eye Exam.

Dr. Lisa Genovese and Dr. Jason MacLaughlin will determine your prescription for glasses and/or contact lenses and will evaluate your eyes for any eye diseases.

Learn about Eye Exams

Third Step:

Feel Confident About Your Eyes and Vision

Feel confident and assured that your eyes are well taken care of. If you're in need of glasses or contact lenses, our dedicated staff will help you find your perfect fit.

Meet Our Eye Doctors

Our Patients Say It Best...

I have never met a doctor who cared so very much!

I have to start by saying I never ever leave reviews, good or bad. That being said, I had to share my thoughts & experiences on Insight Eye Care. I started going to see Dr. Lisa Genovese a few years back. I have a genetic eye disease and with that...

- Marianne A.

Very professional!

The doctors gave me their undivided attention during my exam. The selection of eyewear is unparalleled! Overall excellent experience...

- Emily D. Google Review - Lockport

The staff is amazing.

Brought my toddler in for eye exam and eye glass fitting and they were kind, patient and accommodating. Would highly recommend....

- Ashley R. Google Review - Lockport

Highly recommended!

Very thorough and friendly. Time and care were taken during my exam which is very important to me being a diabetic. Highly recommended!...

- David M. Google Review - Williamsville

Office is warm and comfortable…

all the staff is friendly and helpful. From getting set up to the doctor to picking out frames was a good experience!...

- Lynette D. - Google Review - Williamsville

This place is awesome!

Dr. Genovese is extremely thorough and actually cares about her patients, unlike other places I've been to. The offices are nice, big and modern, and the equipment is state of the art. Her passion for dry eye is second to none and she thrives on helping people and making them...

- Mark P. Google Review - Williamsville

Read Our Reviews

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What's New

Why You Regularly Need to Replace Your Sunglasses

To get maximal eye protection from your sunglasses, consider replacing them every two years, according to a study conducted in Brazil. Over time, protective UV coatings become less effective.

Learn More

6 Signs You May Need Glasses

Many people don't realize they have a vision problem. Perhaps they've gone years without glasses and haven't noticed the gradual change in their vision. Or they’ve noticed a change, but put off a visit to an eye doctor. Regardless of...

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Ocular & Aesthetic Treatment Options

We are excited to offer a new dry eye treatment that will also rejuvenate, redefine, and replenish your skin. Lumecca and Forma are treatment options for dry eye and have aesthetic benefits, or they can be used for aesthetics alone.

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